Marketers have become very interested in Snapchat, with many running their own channels, because the ads they can place have an interactive fun element. Many young people use Snapchat these days to share similar clips with their friends.
Producing Boomerang content is really simple.Jumping on the trend now before it becomes exhausted is a wise move. Facebook has recently released tools that allow you to GIF images them in advertisements. If you’re a Tumblr or Twitter user you’ll know GIF images are all the rage, with millions of user generated clips being uploaded and shared every day. Short clips are popular – and they get a lot of attention!īoomerang videos aren’t GIFs, but to the untrained eye, they’re very similar.
So, how can Boomerang enhance your marketing efforts? So far, lots of different brands, influencers and celebrities from around the world have started to feature content produced through Boomerang, including global brands like Benefit Cosmetics, Manchester United, Gold’s Gym, Karlie Kloss, Purina and Coca-Cola. Content created in app can then upload to Instagram or Facebook (although Facebook integration for Boomerang clips isn’t as seamless as it is for Instagram). Users have access to a range of different features designed to make their clips look even more fantastic, including hyperlapse. The app takes a string of photographs and then stitches them together into a moving video that plays either forward or backwards, giving a stylised GIF style video clip. Any new social content tool helps brands to showcase themselves in a new way, and by introducing Boomerang in to your content mix, brands can show that they are connected to the latest trends – without the hassle of having to launch a brand new channel.īoomerang is a new video app that works alongside Instagram to turn everyday moments into something more fun, interesting and unexpected. Boomerang is its most recent creative add on. From here you can control the resolution, the number of photos taken, the speed at which they’re taken, and the way the animation loops.Millions of people use Instagram every single day to keep updated with the latest trends and inspirational images. The hidden menu can be accessed by opening the app and tapping the screen four times, using four fingers (the timing has to be right, so you may need to play with it a bit). Get creative!įor more control over your videos, access the secret app menu to choose your ideal settings. But they can be equally captivating if you go small, like a knife slicing a pad of butter. This may change the way you decide to stage your Boomerang shots for the best final result.īoomerang clips are great for big actions like splashes, explosions, or flips. So, if your shot is of someone going down a slide, the clip will show them going down, then back up, and will then repeat infinitely. What separates Boomerang videos from the animated GIFS you see all over the internet is that the Boomerang clips play both forwards and backward on a loop. Your videos are going to turn out better if you are able to hold the camera still-try propping it on a stable surface or using a tripod.
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The app will then take a series of 10 photos in quick succession and you are on your way. It’s also free!Īll you need to do is open the Boomerang app and hit the shutter button to get started making your clips. This app is separate from the Instagram app and doesn’t require an Instagram account. You can Create captivating mini videos that loop.
#Boomerang on instagram download
Download the Boomerang app on your smartphone. Boomerang from Instagram is a video app that lets you turn everyday moments into something fun and unexpected.
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